Renowned Nigerian visual storyteller and content creator in technology and finance, Fisayo Fosudo, has encouraged traditional media outlets to embrace new media formats such as short videos, reels, and carousels to engage younger viewers.
Fosudo addressed the media on Thursday during an interview on the second day of TechCabal’s Moonshot 2026, which took place at the National Theatre in Lagos from October 28 to 29.
He mentioned that established media companies could merge their legacy and reputation with content creation methods to engage audiences who are becoming more used to accessing information via social media.
“Traditional media can utilize their brand, heritage, and adopt the techniques of new media,” he stated.
Fosudo recognized that traditional media organizations could enhance their content’s appeal to younger viewers by utilizing short videos, reels, carousels, and vlogs as formats.
He stated that the rise of new media has offered extra tools and chances for media organizations to share their content and engage with various audiences.
“Currently, there are new tools, simpler adaptation, and reduced barriers to entry in the content domain,” he stated.
He believes that established media organizations can leverage their brands to capitalize on these opportunities while adjusting to evolving audience tastes.
He mentioned, “So, activities such as producing short videos, activities like making reels, activities like carousels and all those new media components, fundamentally.
“To create content that appeals to a younger audience, perhaps, or to a group accustomed to new media formats, such as vlogs or similar types of content.”
Fosudo, however, indicated that the connection between traditional media and content creators shouldn’t be seen as merely one educating the other, emphasizing that both industries could gain from each other’s experiences.
“As someone who has researched media innovation and has experience with both traditional and new media, including social media creators, I recognize the synergy present.”
“And I observe that there are many insights that both platforms can gain from one another,” he stated.
Fosudo mentioned that the Moonshot conference is significant for Nigeria’s technology industry and overall progress.
Fosudo mentioned that the Moonshot conference is significant for Nigeria’s technology industry and overall progress.
He mentioned that the event offered a chance to address topics beyond technology, such as infrastructure, innovation, and concepts for the nation’s future.
“Extremely significant and pertinent not only to the tech sector but also to infrastructure, innovation, and matters related to progressive thinkers and individuals in Nigeria.”
“I believe this is extremely important and I’m really happy to be present,” he remarked.
Moonshot is a yearly continent-wide tech conference in Africa, hosted by TechCabal, which is a tech media outlet belonging to Big Cabal Media.
It unites tech firms, startups, entrepreneurs, investors, creators, and other industry participants to talk about innovation and business growth throughout Africa.
The fourth edition, taking place from October 28 to 29, 2026, included conversations about technology, investment, business, and innovation.
